United Festival Force: seven European metal and hard rock festivals form an alliance

Courtesy of Summer Breeze Open AirYou can do more together.Seven European festivals have joined forces to form the United Festival Force. Summer Breeze Open Air (pictured) is one of them.

Seven of the most popular metal and hard rock festivals in Europe have decided to cooperate more closely in the future, with the main aim of facilitating the programming of bands and their teams.

Named United Festival Force (UFF), the alliance includes Alcatraz (Belgium), Bloodstock Open Air (UK), Brutal Assault (Czech Republic), Dynamo Metalfest (Netherlands), Leyendas del Rock (Spain), Motocultor Festival (France) and Summer Breeze Open Air (Germany).

Festival promoters will meet every six months to create synergies around tour routing and ensure that coming to Europe in the summer remains attractive for international bands.

All festivals that are part of the UFF take place within two weeks of August. In the past, bands sometimes received requests to perform at these events on the same day and then were forced to skip one. Avoiding alignment conflicts is just one of the benefits of the closer communication the alliance will foster. This makes life easier for promoters and agents.

Summer Breeze Open Air CEO Achim Ostertag told Pollstar: “The biggest benefit of our cooperation is to make certain groups a topic of discussion for several of our own festival bookers before approaching the main agents of booking bands. We are able to show our interest with offering a larger number of possible festival appearances to create reasonable routing and advanced touring plans for artists. We can also offer help in bridging vacant show days before the respective festival dates,” he explained, adding, “It will definitely be beneficial for foreign bands, especially American bands. We can act faster and earlier to ensure the number of required show dates, which naturally adds additional revenue through artist fees.”

Scene from the 2019 Alcatraz Festival.Eliaz BruggemanScene from the 2019 Alcatraz Festival.The Belgian event is part of United Festival Force.

Working more closely under the UFF banner will also facilitate a constant exchange of best practices around production, sponsorship, merchandising and more. It also helps develop and execute new ideas such as the European Metal Festival Alliance formed in 2020 to create a joint streaming event in a year when all 13 participating events were forced to cancel.

According to Ostertag, “there has always been excellent communication over the years between all UFF partners. But since the establishment of the cooperation, the general framework for communication of all our festivals with each other has improved even further . Team spirit and solidarity each of our festivals remains independent. Together we are stronger.”

UFF also aims to find and encourage up-and-coming bands together and get them playing between individual festivals, which will also benefit local music scenes. Ostertag explained: “We believe in the importance of developing underground bands. All UFF festivals thrive because we are in close contact with our fans and since we are all fans ourselves, it makes sense to collaborate with music lovers. across Europe without being driven by major corporate interests. The passion that drives all our festivals will be strong enough to train future headliners. That’s what we aim for.

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